5 AMAZAON FBA MISTAKES YOU SHOULD AVOID
Introduction
Amazon FBA is a brilliant service
for small businesses and entrepreneurs that want to start selling large numbers
of products direct to customers. This service makes things so easy, that you
can set up your successful business without ever laying eyes on the product!
But that’s also the issue. In
many ways, Amazon FBA makes setting up your business too easy. Which means it’s easy to make mistakes, and to come
unstuck. Here are 5 big ones to avoid.
1.
Not Reading the Requirements
Did you know that Amazon requires
for your products to be packaged on arrival? That they need to have a barcode
already attached?
Do you know what
products can’t be accepted by Amazon, or require them to first assess them for
suitability?
No?
In that case, you haven’t done
your due diligence as an Amazon FBA reseller! These are crucial requirement and
there are no ifs and buts – if your product doesn’t meet Amazon’s requirement,
then it will be sent back, and you’ll have wasted a lot of money.
Make sure to comb through this
section of the site thoroughly, and then check with the manufacturers that you
are working with to ensure that they’re capable of meeting those criteria. Will
they be able to place your products in some kind of packaging for instance?
(More on this later.)
There are also
a few things you will need to do yourself – such as purchasing a barcode. All
of this is detailed in full in the full ebook, so make sure that you read
carefully and don’t skip any critical steps.
You also need to make sure you are
fully aware of all the fees that Amazon charges, its terms with regards to
storage, the pros and cons of different types of membership account, and more.
This will help you to better calculate
the precise profit you can make from selling a particular product at a
particular price, and it will help you to make savvier decisions.
2.
Forgetting Returns
One of the biggest mistakes that
you can make as a reseller business, an Amazon FBA business, or ANY business
selling products, is not to realize the potential cost of returns.
You might have spent ages
calculating your profits for each unit. Maybe you looked at the cost per unit
you’d be paying the manufacturer, the cost of freight forwarding, the cost of
carriers…
But you forgot that sometimes people ask for refunds. And
when they do that, you will often also need to fund delivery of the refunded
item. This can be expensive.
Refunds can be an even bigger
issue depending on the niche/industry that you are in. Fashion companies
selling clothes will deal with returns more than most for example, seeing as
many people will order clothes, find they don’t fit, and then return them. This
has actually put many a reseller out
of business.
Your job then is not only to take
this into account when calculating your potential profits, but also to think
about ways around the issue. Which
items of clothing get fewer returns? How can you make it as clear as possible
what your items look like when worn? And what is your returns policy?
3.
Dealing with Unhappy Customers
the Wrong
Way
One of the biggest mistakes that
sellers make, is to act unprofessional when dealing with unhappy customers. As
we start to operate on a bigger scale, it’s
easy to forget that our customers are people, and to forget to make sure that each of them is having the best
experience possible.
And when someone complains? We often ignore it, or just
But that one unhappy customer can
do a lot of damage. That’s one unhappy customer who won’t be buying from you
again…
…one unhappy customer who can
write such a scathing review that people start choosing your competitors’
products over yours… even when they cost more!
…one disgruntled customer who can
spread the word and quickly grow to become a thousand people boycotting your
service. It's forgetting these little problems, rather than not having an
end-game in mind that often leads to the big problems that eventually cripple
the business' operations. a business.
So that disgruntled customer, what
can you do about that? First of all, make sure you pay attention to your inbox
and look for complaints. If your company is big you should consider setting up
a 'complaints department' that can deal with these on your behalf and be around
twenty-four seven to deal with enquiries and complaints (but don't make the
procedure too difficult).
Also ensure you still deal with
issues personally and make it your duty to ensure that all dissatisfied
customers are duly compensated for any wasted time or money on their part. This
might mean sending them something for free or discounting their money - and an
apology never goes a miss. This way, once your customer has been dealt with,
they won't start spreading the bad word about your company and may even think
more highly of you than they did before the incident. Mistakes are only natural
in any business - how you deal with them is what will define you in your
customers' and clients' eyes.
That's not all you should do
though once you've identified an unhappy customer, and if they're unhappy then
chances are it's for a reason. Find out what they’re unhappy about - they may
well be unhappy that it didn't arrive on time, or arrived damaged. Perhaps it
got lost in the post? Either way it's your responsibility, and if you don't
deal with the source of the problem it will only lead to more incidences in the
future - attack every problem at its route. So, file this issue and look for
more occurrences, look through any previous complaints - they are the best kind
of market research and completely free (make sure you never delete them).
Don’t see this complaint as a
nuisance, but rather as free feedback and market research that you can use to
improve your business and avoid issues in future!
4.
Getting Packaging Wrong
You might be wondering what
packaging has to do with an Amazon FBA business. After all, isn’t the whole appeal of FBA that you don’t need to handle packaging? Isn’t this
what Amazon is doing for you?
Well yes, but only to an extent.
You see, there are actually two
types of packaging for your items: the envelope or parcel that they will go in
– which Amazon handles – and the box or bag that they will be inside within that outer packaging.
And actually, that latter option
ca be just as important if not moreso. This is your ONE chance to really make
an impression as a brand, to make your product stand out from countless similar
ones. Moreover, it is going to further help your product to stay in one piece
during the various legs of its journey.
When you work with a manufacturer,
they will usually offer to provide very basic packing in the form of a plain
box or a transparent bag. If you wish to provide better packaging, then you can
do so by using a third-party packaging contractor. We recommend that you do
this!
Moreover,
consider some of these mistakes that can occur with this other aspect of
packaging.
Mistake 1: Packing too Loosely
Packing too loosely is what
happens when you have a large box or package with a relatively small item
hiding inside. The issue here is that it's all too easy for that item to roll or slide around inside which can
cause it to bash against the walls of the packaging and generally to take a
beating. If you want to keep your item safer then you need to pad it or find another
way to hold it in place. If Amazon adds great packaging around a box that is
too lose, it won’t prevent your item being damaged!
Mistake 2: Packing too Tightly
You might not think that packing too tightly could be a problem, but in
fact it's just as able to cause issues as packing too loosely. This is because
packing tightly can place pressure on the item inside and thus make spindly
parts more likely to snap. At the same time, packing tightly will mean that the
item is effectively nearer to the surface so that it can be easily bashed. If
your item isn't simply square or round then leave some space around the
extremities and add padding around them.
Mistake 3: Using Tough Packaging
This isn't going to be a problem
in ninety percent of cases, but for some people who have particularly delicate
items it's worth remembering that the packaging should be less durable than the item itself. This is a mistake people will
make when using zip ties to hold things in place, or when using stickers on
cotton etc. Make sure your item will actually come out when it gets to where it needs to be!
Mistake 4: Making the Packaging too Soft
Just as bad is having packaging
that's too soft. This is a particularly big problem with boxes that are easily
degradable in water – they can all too easily get essentially dissolved by rain
leaving your items vulnerable. If your item isn't waterproof then make sure
your packaging is!
Mistake 5: Not Marking the Bottom
All packaging that is breakable
and has an obvious 'right side up' should have
that right side up marked on the top. This way carriers won't accidentally
stand them upside down and cause damage. Remember that when it is being stored
in Amazon’s warehouses, it won’t have any packaging to prevent it from getting
damaged other than yours – so provide information. This will also mean your
product is more futureproof, in case you ever want to sell it through retailers
or similar.
Mistake 6: Not Making it Stunning
You can’t overstate this:
providing stunning packaging for your products makes a HUGE difference to the
experience. Not only that, but it helps your items to look massively more
appealing in photos and marketing materials. It’s a hassle to be involving yet another party before your items get to
your customers, but it also doesn’t cost that much. And seeing as it makes SUCH
a massive difference to customer satisfaction and desirability… it is more than
worth it.
5.
Not Trying the Product
It seems so simple, and yet it is
a mistake made by COUNTLESS Amazon FBA businesses. Because you have the option
to send your products direct to Amazon’s warehouses, you may well be tempted to
find something that sounds great and have it sent straight there – without ever
testing it.
This is of course a mistake, as it may mean that you miss important
details, or that the item you pick isn’t high quality.
This in turn can result in unhappy
customers, lots of returns, and large amounts of inventory sitting around in
Amazon’s warehouses – which will eventually cost you money.
Even if you designed the product
yourself, it’s crucial to get a prototype sent to your home before ordering a
lot of items. This way you can identify design flaws and issues which could
even be dangerous in the worst-case scenarios! It’s easy to assume everything
is fine, but even the biggest companies make mistakes.
If you remember one thing from
this list then, let it be this: make sure that you get a product sent to your
home to test FIRST. If you designed the product, this might be a prototype.
If you make sure to avoid these
five pitfalls, then you will be ahead of a huge percentage of the competition
and you’ll stand a great chance of having a highly successful Amazon FBA
company.
But if you really want to ensure you know all there is to know, then make sure
that you read the full ebook Amazon FBA
Success. This book guides you through every single step of the process and
provides countless useful insights, tools, and tips to help you create a simple
business that prints cash!
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