5 REASON TO USE CONTENT
MARKETING PART 2
1. Content
marketing creates educated customers
Sometimes as a business you spend a lot of time answering
the same questions over and over again. This is why many business websites have
frequently asked questions pages. It’s done in an attempt to field some of the
more common questions asked to ensure that when consumers make contact, they’re
knowledgeable. By sharing content, you help increase that level of knowledge
even more. It makes your interactions with customers more focused on how you
can help than and less focused on why they need your help.
2. Content
marketing creates empowered consumers
When people are informed and knowledgeable about something,
they’re empowered to make informed decisions. When your customers are
empowered, they can be more savvy and easier to work with. People can be
appreciative when they are given the ability to become empowered, especially
when it’s through the sharing of information. Appreciative customers can turn
into long term clients.
3. Content
marketing can lead to a viral campaign
While it’s not a great idea to make content solely for the
purpose of it going viral, you increase your odds that it will go viral by
creating it. It can be tough to make a piece of content go viral largely
because the factors that lead to that kind of exposure can vary and are tough
to pin down. However, by creating content, you are much more likely to
experience a viral piece of content than if you don’t create content at all.
4. Content
marketing lets you control your message
When you are the one creating the content being used to
represent your business, you can control what that message is and what it says.
You can determine who your ideal audience is and craft messages solely for
them. You can also determine which piece of content will work best. Sometimes
traditional advertising and marketing messages aren’t the best way to
communicate with your ideal customer. Content marketing gives you the
flexibility and control to do what’s best for your audience.
5. Content marketing allows you to recycle information
When you create a valuable piece of content, it’s always
possible to reuse that information for additional purposes. You can turn a
white paper into a series of articles and then turn those articles into short
videos. The possibilities for what you can do with your content are limited
only by your own creativity and imagination.
If the statistics shared at the beginning of this chapter
aren’t enough to convince you why you should be using content marketing, these
benefits that were just outlined should do it. As a small business, you have to
be creative with how you reach your audience. Finding ways you can connect and
show your value will go a long way towards building a sustained customer base.
Content marketing gives you the ability to use your
knowledge and experience to differentiate yourself from the competition. You
are leaving money on the table if you don’t take full advantage of it. Plus, no
one has the same knowledge and experiences as you. Creating content allows you
to explore and use your own unique selling proposition.
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