5 Tips for Making a Great Marketing Video for You Tube 

You Tube can be a powerful marketing tool for your business or products that you are trying to promote. Most of the You Tube videos are shot by amateurs and are low-budget. That doesn't mean that a lot of work didn't go into them, however. Still, the videos are mostly done on a low budget.  

There are ways to make your video great, nevertheless. The following tips are things that you should keep in mind when you are making your perfect You Tube marketing video. 

1.            Try to do something a little bit different. To make your video stand out, you need to stand out yourself. Don't just film yourself sitting on a couch, talking. That's boring and it's been done before. Instead, try to find an interesting background. Use some interesting music that goes along with your video. Even if you are making an informational or educational video you should be able to find ways to make it entertaining. The last thing that you want to do is to stand in front of the camera and talk as if you are giving a speech. 

2.            Make sure that you dress for success. If your going to make a professional marketing video, dress like it. Tee shirts are not professional. It's okay to appear casual and relaxed because people can identity with that. However, to look like an expert in your field, you actually need to look like an expert in your field. If you are a mechanic, it's okay to wear your uniform. If you are an executive financial planner, wearing a T-shirt and cutoffs isn't saying a lot about your expertise. 

3.            Don't just advertise. People don't come on to You Tube to watch advertisements. They have regular commercials and late night infomercials for that. For You Tube, you need something entertaining. 

4.            Your video doesn't have to be professional looking, but it shouldn't be shoddy work either. The audience must be able to hear the audio and actually see the people that they are looking at. This means no bad lighting. 

5.            Keep it short. Most successful You Tube videos are less than 5 minutes long. Even if your marketing video is educational or informational, make sure that it isn't needlessly long. For this reason, it might be helpful to write out a script first and then time it.