Create the Perfect You Tube Marketing Video-5 Tips To Get it Right

You can use You Tube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching. 

So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started. 

1.            Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done. People generally turn on to You Tube to be entertained and your video needs to be able to do this. 

2.            Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before. 

3.            Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining. 

4.            Add some realism or “behind the scenes” in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity. 

5.            Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do. 

 

You Tube Video Marketing Tips-Join the Community

Do you want your You Tube marketing video to be seen? Are you running out of ideas as to how to market it for little to no money? Well, one of the best ways that you can promote your perfect marketing video is to join the community. 

 

Once you have uploaded your video, chosen your categories and video tags, and let it settle into the website, you can't just sit back and hope that traffic comes to it-you must market it as well. 

One of the easiest ways to market your video is to send emails to other users and to produce bulletins, similar to a Facebook status or Myspace bulletin, from your profile or other pages. 

Emails...

You Tube is a social utility site, the same way that Facebook and Myspace are. You should keep this in mind in your marketing scheme. Therefore, feel free to advertise it to other You Tube users. Of course, you don't want to send people spam. Spam is unwelcome and gives the entire process bad name. What you can do, however, is send out fairly personalized emails discussing your video and a little bit about your product. Entice people to watch your video without putting to much pressure on them. It helps if you send your emails to people with tastes that are similar to yours or to what your video is promoting. 

 

Bulletins...

You can also utilize You Tube bulletins for your marketing purposes. These are even faster and simpler to use than emails. You can theoretically reach more people at once, too. You can send out a bulletin on your own channel profile or leave messages for users on their pages, too. A bulletin is simply a short message, asking people to check out your video or playlist. (A bulletin can also just give people random news, too.) 

 

Another reason that bulletins can be good is that while they are short, they are also informative and can give your viewers news on what is going on in your world, including your company. It is a non-threatening way of inviting people to check out your video because they can see the bulletin and either choose to read it and watch the video or not. It is less invasive than an email in some aspects. 

 

In short, using these two forms of marketing within the You Tube community itself is a great free and easy way to market your own marketing video. It takes little effort and time and could yield great results.