Social Media Hero
How
to Use Social Media to Stand Up Above the Rest
STEP 1:
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Social Media Basics
Synopsis
The current trend of material postings is designed to enhance the
exchange of idea where creativity has little or no bounds and the secure form
of information is featured and accessed.
The sharing, collaboration and functionality of the social media allows
for these to be done comfortably. This form of sharing is often done in an
interactive fashion that also facilitates an immeasurable amount of viewpoints contributed.
The Basics
Understanding that social media is not advertising is also an important
distinction that needs to be made clear. Understanding that it requires a level
of individual participation on a level that shows a personal touch is
important. When participating the individual needs to be as them and not try to
be something else as the relationship building factor plays an important role
in social media platforms.
Social media provides for the involvement and support one is able to
garner through the exchange of ideas with like minded individuals. Being open
and honest as possible when participating is just as important as the material
being designed to be posted.
However there is absolutely no need to conform in any way to the ideas
and exchanges being feature as the social media platform exists for the honest
exchange of ideas where other go to get information they need to address their
own individual concerns and interests.
The various tools available such as blogging, social networking,
podcasting and videos can be used to further the social media usage. Choosing
one that most suits the needs on the individual will help to further the
exploration of the social media tool and provide the necessary avenues for
information exchange.
STEP 2:
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The Benefits Of Social Media
Synopsis
Advantages
Using the social media tool the individual is able to build a network of
core supporters which is pivotal to the success of the site and its traffic
garnering efforts.
This will provide the expansion needed to ensure the site is kept
relevant and popular for the viewers. When the traffic generated is of a high
volume then the other advantage to be reaped is in the rankings carried out by
the SEOs.
With good rankings the individual is able to be better positioned for
access by viewers and therefore be at the forefront of any search possibility
because of the visibility and online exposure element.
With most people being concerned about the eco friendly aspect of any
endeavor, using the social media tool with adequately ensure this particular
aspect is addressed.
As this form of reaching out to the customer does not require the use of
actual tangible material such as paper and printing ingredients it is
considered eco friendly by comparison.
When the individual is able to attract a fairly strong following through
the social media platform the follow up processes would then be much easier.
Periodically reaching out to the loyal
customer base with new information, products or services would be a
welcomed element provided it is not abused in any way or overwhelming.
Establishing one’s self as a formidable force on the
social media circuit will create the following that will then ideally turn in
to revenue for the individual.
The credibility built and the recognition gained will also facilitate the
invitation to be featured on other sites as a guest and this will contribute
further to avenues of spreading the individual’s wares.
STEP 3:
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Using Facebook
Synopsis
Although facebook is still currently more popularly viewed as more
towards non business related activities one should not disregard this tool’s
power to generate vast amounts of interest in anything and anyone posted on it.
Facebook
The following are some very convincing reasons as to why the individual
should seriously consider using the face book for business exposure purposes:
Branding – generating brand awareness is crucial to any business endeavor
and using the facebook tool will effectively provide this platform of exposure.
The various different demographics phases it is able to reach will eventually
translate into being able to reach the
masses on one simple platform effectively.
Customer engagement – most people today would prefer to be able to engage
or connect with other individual rather than machines, thus by using this tool,
this style of engagement is made possible.
The interactive communication that the facebook can provide maybe a
welcome form of communication for some. Communications on the latest offering
can also be done in this interactive manner.
Web traffic drives – this has proven to be a very competitive way to draw
traffic to one’s site without the high cost some of the other online tools may
require.
In some ways it is also considered a rather exciting way of communicating
business information yet keeping it light and accessible.
Lead generation – being able to play an important part in the lead
generation process is also another value added service the facebook tool is
able to provide for.
With the potential of the lead generation tool, quantifiable leads can be
explored and expanded effectively and at a much quicker pace. Through the
reviewing of prospects one is able to comfortably build a relationship which
would then ideally lead to these prospect becoming loyal participants in the
endeavor being touted.
STEP 4:
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Using Twitter
Synopsis
Providing mostly real time interaction the twitter tool also has its
contributing merits when it comes to using it as a tool for online business
exposure.
Having the ability to reach the target audience in a non threatening
environment, the parties involved will be able to conduct the interaction is a
more comfortable and easy going manner which sometimes can be beneficial
element for potential business introductions.
Twitter
Here are some of the reasons as to why one should consider the twitter
tool for the furtherance of a business endeavor:
Interactive participation – as the target audience is already engaging
one another within the platform being part of the exercise would then allow the
individual to build a rapport with the others.
This will create some credibility elements that can prove to be useful
when the information divulged is eventually sought after. This contribution to
the general equation will also create a presence for the individual whereby the
communicating experience can be channeled towards promoting the business
endeavor casually.
Brand awareness – twitter creates and allows the emergence of business
entities to keep their presence well within the awareness of all engaged on
this platform.
Creating the constant awareness element and milking it for all its worth
will eventually garner the interest that will keep the particular topic alive
and well exposed to other interested parties.
Maintaining a competitive edge – the twitter platform is an excellent
arena to keep track of what the individual’s competitors are currently engaged
in doing.
This will then allow the individual to use the information learnt to
either improve on his or her contributions or come up with more innovative ways
to garner a bigger share of the market.
Engaging the target audience – the interaction element that twitter
effectively provides is an unmistakably important tool which can and should be
explored for the definite merits.
Responding to tweets is a non invasive way to presenting information that
has been sought after in the first place.
STEP 5:
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Using Social Bookmarking
Synopsis
Simply put, the social bookmarking tool is generally a way of saving
information through the bookmark style on websites and then tagging them with
keywords to be retrieved at a later time. The convenience factor here plays an
important part in making the tool a rather sought after one thus it current
popularity status.
Bookmarking
Due to the fact that most of the bookmarking exercise is done by other
only to be retrieved by the interested party as and when needed the
inconvenience of it taking up storage space on the individual’s system is
eliminated thus making it a popular tool indeed. Also the idea of being able to
categorize information effectively and the save it with keywords is beneficial
to the end user’s own reference needs.
Being able to establish a level of expertise through the effectives of
bookmarking is something that is considered an asset for most business
endeavors. The individual is able to tag particular topic that links to the
particular matter being tabled and then utilize this choice through saving it
with specifically chosen keywords. By doing this regularly with well chosen
material the individual is able to establish a following that is based on the
respect they have for the material featured thus effectively creating the high
interest percentages that should garner the desired revenue earnings to the individual.
Monitoring the competitor’s movements is also possible through the
bookmarking exercise. This is mostly due to the fact that those other
individuals would have taken the trouble to bookmark sites that they interpret
as useful thus giving an insight to their line of thought and business tactics.
The bulk of the work of sourcing and bookmarking material is done by others and
this is usually a good advantage to have and to tap into.
STEP 6:
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Using YouTube
Synopsis
Predominantly noted as being a platform for posting more entertaining
style content then You Tube tool should not be underestimated for its possible
formidable force in providing an effective avenue for businesses to gain
positive exposure.
This platform can be used to promote the individual’s expertise and
knowledge, marketing the products and connecting with interested parties or
simply with anyone taking the time to view the presentation on the You Tube.
Videos
The following are some benefits of using the YouTube tool as a business
exposing entity:
Being able to present material that is both interesting and attention
grabbing through a demonstrative and authoritive style will positively create
the sense of confidence in the product, business or service being promoted.
Podcasts can also be turned into video presentation for added impact.
It can also be used to share tips or other valuable information which
would be of interest to the clients and prospects in a way that would also be
perceived as expert advice. This can be designed to look like an interview with
an expert on the subject.
Using the You Tube community to further the business, service or product
through the comments and uploading of video material will encourage the
responses needed to create the awareness element successfully.
Setting up channels to reflect the brand using the URL tool is also
encouraged which can include marketing collateral and social network profiles.
To add to the credibility of the elements being touted the individual al can
add on customer video testimonials and comments.
Posting a well designed and informative video explaining the product,
service or business is worth exploring thorough the YouTube channel.
This type of visual effects promotion out weights any written material by
any standards. Showing previously documented successes is also recommended to
further cement the positive elements of the presentation.
STEP 7:
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Using Mobile Technology
Synopsis
The explanation within the name title is in itself self explanatory as
mobile technology is mobile form of portable technology. The examples of which
include laptops, notebook computers, palmtop computers or personal digital
assisting devices, mobile phones and smart phones, global position systems
otherwise known as GPS devices, wireless debit and credit card payment terminals
and many other yet to be mentioned.
Mobile
Most of the above can assist in a variety of ways and some of these
positive contributing factors are listed below:
·
The facilitating of wireless fidelity as a type of
wireless local networking technology.
·
Bluetooth connection for mobile divides also wireless
in its design.
·
Third generation global system application for mobile
communications and general packet radio services for data processing and data networking.
·
Dial up services which contribute to data networking
using modems and telephone lines.
·
Virtual private networks with secure access to a
private network base.
All these innovative tools can offer the customers invaluable assistance
in improving the current services provided. Customer relationship management
can be done over the internet allowing the individual to stay updated on the
details virtually anywhere and anytime.
Payment methods can also be made more accessible without the
inconvenience of having to search for an actual payment receiving machine.
Other advantages include being able to be directly links to business
information even when the individual is away from the work terminal and
tangible information base. This important facility is definitely an
enormously beneficial advantage as in today’s business arena most
interactions are done is a fashion that does not necessarily include a formal
business setting.
Due to this unconventional style of conducting business exercises the
invaluable mobile technology has been able to prove its worth. Such information
retrieval would include customer account history, check of pricing and stock
availability, placing of orders on demand and many others.
STEP 8:
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Using Forums
Synopsis
Because of the vast reach with no visible boundaries the tools available
for use in terms of getting the desired visibility for the endeavor are also of
a rather formidable amount, but with the introduction of forums this visibility
factor has taken on a whole new level of exposure.
Forums
Businesses in general need some form of community support in terms of
creating awareness and revenue thus the formation of the forum platform serves
adequately to address both needs.
Online forums are one of the best ways of fostering business awareness
among the desired target audience. There forums create the access to being able
to exchange ideas and information while at the same time facilitating the
interaction element that gives way to discussions and other beneficial elements.
There are also instances where trouble shooting exercises can be done in
an informative and non threatening style which would ideally lead to a better
understanding and collaboration on furthering the business entity. It would
also help to create the sense of trustworthiness that is so important in
today’s business climate.
Using the various different technology tools the forum participants are
able to interact while providing information which may include scenarios such
as message board forum, chats, instant messaging and many others.
All this can be done with the stubble guidance of the individual to
ensure the moderations of the discussion and interaction so that the basic
ideas of achieving the business goals are not adversely effected.
All these factors
contribute to real time answers and solutions that other tools may not be able
to facilitate well.
Wrapping Up
Through the internet platform the limitations of geographical confines
have been erased to birth a new platform where there are no boundaries at all
in existence for a business to grow and reach its target audience no matter
where in the world they may be.
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