How To Make Repeat Sales with Shopify
I’m going to
level with you – a lot of online business models are lazy. That is to say they’re either lazy or they’re just not very
ambitious.
What do I mean by this?
I mean that
they tend to fall back on tried and tested methods. Methods like setting up a
blog and then promoting an ebook.
Online business tends to fall
into one of two camps:
In one camp you
have ‘internet marketers’ who a lot of the time simply sell these ebooks, or
perhaps affiliate products.
And in the other
camp you have the brick and mortar businesses that see the web as a way to
perhaps get a few more customers and that’s pretty much it.
Either way, neither of these
businesses are using the web to the fullest of its potential.
Far from it.
There’s so much
more you can do with an online business and a great example of this is to set
up a membership site or a subscription product.
From there, there
are then tons of additional apps, tools and services you can use in order to
grow that basic model and accomplish some truly ingenious methods of generating
revenue.
In the full ebook, you’ll learn everything
you could possibly need to know to make this happen – from how to set up a
membership site with Shopify, to the types of products you can sell from one
and how you can utilize apps to grow your store to the next level.
In this free
report we’ll just be taking a tour of membership sites and subscription
products and in doing so, we’ll look at two very unique business models that go
beyond the basic ‘online business’ models that we tend to see.
When you take the time to look into some of the other products
available and when you
let your imagination run away with you, there are some far more efficient ways
to make money…
Business
Model 1 Selling a Subscription Product
The first
business model is going to be selling a subscription product. As you read on
you’ll see how this is even more effective than it might sound.
Of course selling
any kind of subscription is always a great strategy. When you sell a
subscription instead of a one-off, you can set-up a recurring payment which
means you’ll get guaranteed profits on a weekly, monthly or quarterly basis.
To do this, it’s
normally a good idea to start with a website. If you have a website with your
own regular audience, then this will make it much easier for you to sell your
products because you’ll already have the trust of those users.
Next, you’re
going to need to create your product. There are tons of products you can sell
in this manner. For instance, why not take the normal ebooks you’re used to
selling and break them down into chapters? From there, you can then sell them
as ‘lessons’ as part of a longer course.
You can even sell
physical products this way. For instance, if you sell clothes, why not create a
subscription service where your buyers get a selection of items that go
together each month, thereby giving them completely new outfits they can wear
on a regular basis?
There are many
sites that sell diet plans this way – where each week or month the subscribers
receive a pre-packaged lunch with all the separate ingredients so that they can
cook easily and stay within the guidelines of their diet! Other things like supplements
lend themselves naturally to subscriptions.
You can even set
up a reseller business – buying products and then repackaging them into some
kind of special ‘pack’ for your audience. There’s no risk because you’re paid
at the start of the month and you can then reinvest that money into products!
Now to take
this model to the next level, all you need to do is to get some affiliates
(marketers who will gain commission for promoting your sales) which you can do
easily enough with a number of Shopify plugins! Now you’ll have a legion of
marketers promoting your monthly/weekly services!
Model 2 Membership Site
A membership site is any website that requires a regular paid membership
in order to unlock all of the content. The idea is that some of your content is
going to be behind a pay wall – so that only your premium site members will get
to see it.
This is a great
business model if you’re already a blogger, as it means you can get a regular
and reliable payment for a service you’re already providing.
All you need to do is to ensure
that the content in your members’ area is even better
quality. You’ll
do this by adding more media (like videos) or by ensuring that the topics
covered are things that can’t be found anywhere else.
Creating a
members’ forum is also a great idea, as a community can become self- sustaining
and help you to grow your audience even bigger.
If you’re really
confident in the service you’re providing, then why not offer a month’s free
membership? That way, your users will be able to see just what an excellent
service you’re providing with no risk and decide for themselves if they want to
sign up.
You can even get your subscribers to contribute their own content – thereby
adding even more value to members without you having to do any extra work!
So there you have
it – two completely different business models that utilize a recurring payment
system to bring you steady, reliable income that you can benefit from for years
to come.
Of course there
are countless other ways you can utilize subscription services to make a stable
income. In the full ebook we go into all of
these in much more detail as well as covering tons of additional tips, tricks
and systems.
Delve in and you’ll learn:
·
How to set up your Shopify store
·
The best tools and apps you can add to your store
·
How to turn your store into a mobile
app!
·
How to set up affiliate sales
·
How to market your store
·
Other ways to charge a subscription
·
And much more!
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