MOBILE PHONE TRENDING MARKETING
PART 1
Chapter 1 – Locating Trends
What's Hot Online Changes At Light Speed
New Internet marketing tools are
coming online each and every day. Why should you care? Mainly because these new
marketing trends and tools can have a dramatic impact on your online traffic,
leads and sales. So much so, your online competitiveness can greatly depend on
you finding and using these new marketing tools before everyone else does.
As Internet marketing grows more
and more lucrative, it is becoming more competitive each day, so staying on top
of what's happening in the industry has become vital to your online success.
More importantly, if you're a full-time marketer like me, your livelihood will
largely depend upon you being able to keep on up with of all the new ways of
marketing on the web.
Again profiting from hot trends
is only one of the newer ways you can leverage the power of the Internet. And as new ways to make money come online,
others go by the wayside. There is no
way to tell how long one money making method will last when it may be replaced
by another.
So while profiting from hot
trends appears to be something that will be with us for a good while (At least
a year or two?), as fast as things change, you would be wise to not put all
your eggs in this basket or any one online money making method. But that
doesn't mean you get so many types of money making methods in play that you end
up with none of them producing for you.
At the same time you need to
start taking advantage of these marketing methods ASAP before too many people
actually do see the profitability potential and the shear amount of competition
starts eating into your returns for the time invested.
It will take some vision,
forethought and planning to put yourself in a position whereby your potential
competition will see your efforts as being pervasive and dominant in leveraging
hot trends. Just like with many of the Internet Marketing methods you find
where 4 or 5 marketers dominate those methods and you say to yourself,
"They've got the market cornered on using this method", people will
be saying that about you.
So lets seriously consider forethought and
planning.
Vision And Planning Can Put You On Top
Plan your work and work your
plan. You have probably heard that
phrase a thousand times. But it has
never been more true than it will be with setting up this, 'profiting from hot
trends', system in such a way that you can implement it quickly and regularly
as you find hot trends to capitalize upon.
Yes this system includes the plan
to work this system effectively. However
I am assuming you are approaching your Internet Marketing business with an
overall plan with the primary goal of not just making money or generating
revenues, but being profitable at it.
Some people will set down with
this information and absorb it all in one day, and have their system up and
operational in 2 days. That is what I
would call a quick start. DO NOT think you have to do that yourself if you
really don't have the time, study habits, computer skills or Internet literacy
to become accomplished at using this system in just a few days or even a week.
The advice in this guide assumes
that you are managing or approaching your business in a professional manner by
having established long term goals, short term goals and are implementing the
daily task (As you currently understand them), to attain your goals.
If this assumption is not
correct, once you have read this project guide through completely and you
believe it may take you more time to set up your system and start using it than
I have estimated in my description of a "Quick Start", at least set
some short term goals and break them down into the daily tasks it will take to
meet your short term goals. That way you stay on track to having your profiting
from hot trends system in place in no more than a couple of weeks.
You will need to integrate using
this profiting from hot trends system into your Internet Marketing Business
Plan so you can spend about 5 to 10 man hours learning and setting up the
system and then committing one hour a day for as many or few days you choose to
incorporate profiting from hot trends into your regular daily work schedule.
Planning Pays Big Dividends
Without knowing exactly where you
want to go, how can you possibly expect to end up exactly where you want to be
without a map or plan that will allow you to get where you want to be. Planning
will also allow you to expend the least amount of time, effort and for some,
even money to get there.
One Hour A Day Can Make It Pay
Once your system is set up
properly, you're comfortable with it and you have made a couple of test runs,
it shouldn't take you more than an hour to have everything you need in place to
start capitalizing on a hot trend project.
Your hour will follow this abbreviated
time line:
1. 20
minutes: Researching Trends for viability
2. 10
minutes: Locate keyword heavy copy
3. 10
Minutes: Set up your free blog
4. 10
Minutes: Monetize your blog
5. 20
Minutes: Promote your blog through back links
Obviously this timeline is a
approximation and some steps will take a little longer and some a shorter
amount of time. There are a number of
variables that will come into play with each hot trend you decide you might
profit from.
Just as obviously, in the
beginning you will certainly take more than an hour to feed a hot trend into
your system, but based on my experience I believe you can get your hot trends
into your system in about and hour by the time you have done 4 or 5 hot
trends. Set yourself a goal of being
able to do it in an hour. If you always
take longer, say an hour and a half or even two hours, you can still see a
profitable return for your time spent.
One of the variables that will have
a definite affect on your project completion time is the type of trend it is
and whether or not you incorporate some of the optional or alternate promotion
methods or strategies. That will depend
largely on what you estimate the potential life of a hot trend to be.
Regardless of whether your
research to deployment takes you one hour or more, having the tools in place to
organize your system in one place will help you to cover the necessary steps in
as little time as possible.
Getting Organized From The Get Go
As with any marketing system
there are certain things you need to have in place so your campaign can be
built and launched in as timely a manner as possible. The less time you have to
spend on getting your campaign launch ready, the more time you will have to
spend on other money making efforts and therefore more potential return on the
time invested.
Any tool that can help you to
organize your hot trend profit system campaigns will ultimately save you
time. Your time is worth money. So lets save some money so more of what we
make is profit.
All of the organizational tools
you will need for your hot trends profit system are available online as free
downloads or free web based services where you just need to sign up for an
account.
Below are links to the free
downloads you will need to build your system. If you already have some of these
programs in place that's good. You may
be able to use them as is or you may want to set them up separate from your
current software in your program files in a different directory.
This first list is software. The second
list down will be free web services.
Tools You Will Need
The FireFox Web Browser:
We will be using Mozilla's
FireFox Browser for a number of reasons including it is more secure than I.E.
but more so because of it's plugin Addons that will help you organize your
system with blazing speed.
If you don't already have FireFox
running on your computer, you can download it here: http://www.mozilla.com/ click on the big green download button and
save it to a folder you will or have named: @ProfitTrendsSoftware - the @ sign
will move the folder alphabetically to the top and make it easier to get to
when we start setting up your programs. WARNING: DO NOT SET THIS UP until you
get to the "It's All
Browser Based" section of Chapter 3
Free Service Account's and Tools You Will Need
A “My GOOGLE” Account:
If you already have a GOOGLE
account, you will want to set up another one just for your hot trends projects.
If you already have an account, you will need to sign up with a different
e-mail address. Even if you have a Gmail account set up you should set up a new
Gmail account. The purpose being you
want to keep everything in this account separate from any other information you
store online. It is cleaner and easier that way.
Just go to: www.google.com/accounts/NewAccount and sign up. You will be sent information at
your Gmail account (If you already have an account) or your alternate e-mail
account. NOTE: from time to time GOOGLE
changes their mode of operations as far as these sign ups go so you may have to
use a little common sense to read between their lines to get a new account.
Most of the tools you will use
with this system will be from GOOGLE. To
access any of the tools referred to from here on, (Before you bookmark them),
just sign into your Google account home page and click on the tool icon of the
tool you want to work with. You can also reach your account home page by using
this link: www.google.com/accounts/ManageAccount
Login Database Tool
You will be required to enter a
username and password when you sign up.
You will be signing up for several free services. If you don't have a
login info database like RoboForm you need to get one. It will save you untold
frustration, time and probably your sanity. You can get it here:
http://www.roboform.com/ there is a free version but it only holds
login information for 10 logins. You'll need far more than that. In a perfect world you could just use the
same username and password for all accounts but that's just not the way it
works online. Some will assign your a password. Some will want a user name,
some will use your e-mail address as your username.
Login Database Tool - A Free Option: You can use the
"AllPass" database for login info.
You can get it here: www.LastPass.com It is
by no means the user friendly, feature rich and powerful of a tool that
RoboForm is, but you can get by with it for now.
There are numerous tools from
GOOGLE you will use when we get into setting up your system. When you are
logged into your Google account, all Google tools will be available through the
same account and you should not be required to login to use any Google tool
unless you have logged out. The only services that run contrary to that rule
are AdSense and Adwords.
Use Gmail for all Your Hot Trends Projects E-mail
The first thing you want to do is
set up your Google e-mail account on Gmail. That is Google's Free Web Based
e-mail. From your Google account home
page You may have to click on "My Account" in the upper right of the
page), click on the Gmail link/icon in
the Products section.
Configure your e-mail account any way you
want.
It is VERY IMPORTANT to use
this Gmail account for all the free services you will use for this system.
Doing so will keep all your e-mail information apart from non Hot Trends
related e-mail and you will be able to organize this e-mail account just for
hot trends related communications.
Organizing Your Trends System
You are going to need to keep records of
your Hot Trends Profits projects.
When you are on your Google
"My Account" page, you will see an icon in the Products section that
says "Google Docs". Click on that icon. It will load the Google Docs home page.
You will have the ability to use
and save spread sheets and word processor documents for your system as you
database information on your different hot trend products. If you understand Microsoft Excel, you can
use the spread sheet documents to organize your project data. If not, you can use the word publisher
document to paste text data information into in the most organized manner you
are comfortable with.
I won't be showing you how to set
up your data documents. Those kinds of
things are always a matter of personal preference. You will only have about 6 distinct data items
you will want to have available to you at any given time, so I'm not talking
about mountains of data here. Still you need to have the someplace where you
can get to them right in your browser and not have to go digging through your
computer file manager to find what you need.
Another tool you will find on
your Google "My Account" page is "My Notebook". Very handy
for jotting down quick notes and keeping them organized where you can access
them quickly as you are working your hot trends business.
When we get to setting up your
Google Hot Trends bookmarks, I'll have you bookmark them accordingly. For now, if you want to take a minute and go
check them out - you rock on. I'll be
here when you get back :o)
In fact as you get introduced to
any of these tools and get them bookmarked into your system so they are ready
for easy access, you should take a couple of minutes to check out each one of
them. Spend a few minutes clicking around on different menu items, links, help
sections or FAQ's. Doing so may save you
some frustration later.
If you don't already have the
FREE browser we'll use for our hot trends system, we'll get it installed, set
up and then configured for your hot trends projects.
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