MOBILE PHONE TRENDING MARKETING PART 3
Chapter 3 – Using Google
What
Are Hot Trends?
Ok . . . so just what are these hot trend
things?
In my estimation Google should have named
their "Hot Trends" service,
"Hot Fads" or "Hot
Micro-Trends. Primarily because prior to
Google Hot Trends, it was commonly accepted that a trend was something that
somehow becomes popular within mainstream society over a long period of time.
It is the direction of a sequence of events that has some momentum and
durability.
However we are more concerned
with tracking something that somehow becomes popular with a portion of
mainstream society over a short period of time.
That ability gives us the power to tap into that portion of mainstream
society quickly to generate quick, passive income. By passive I mean there is no sales effort we
personally make to receive an income from tapping into people that have
"Jumped on the bandwagon" showing their interest in a certain fad or
micro-trend.
In plain language, a trend is usually
caused by the "Band wagon Effect".
The Bandwagon effect, also known
as social proof or "cromo effect" and closely related to opportunism,
is the observation that people often do and believe things because many other
people do and believe the same things. The effect is often pejoratively called
herding instinct, or the herd mentality, particularly when applied to
adolescents or even adults having similar particular interests. People tend to
follow the crowd without examining the merits of a particular thing. The
bandwagon effect is the reason for the bandwagon fallacy's success.
The bandwagon effect is
well-documented in behavioral psychology and has many applications. For our
purposes we will be capitalizing the band wagon effect that causes "Micro-Trends,
or daily trends of interest. The general rule is that conduct or beliefs spread
among people, as fads clearly do, with "the probability of any individual
adopting it increasing in direct proportion to those who have already done
so".
As more people come to believe in
something, others also, "hop on the bandwagon", or indicate interest
in the Micro-Trend regardless of the underlying evidence. In short, the
bandwagon effect creates buzz about a Micro-Trend.
What Are GOOGLE
Hot Trends?
Unlike what was commonly accepted
as the definition of hot trends that require time to develop from fad status to
trend to hot trend, GOOGLE has probably single handedly changed what people
think of when they hear the word "Hot Trend".
Google's Hot Trends is a
measurement of Google search trends. It is similar to Google Trends and Google
Zeitgeist, except that it is updated multiple times per day.
The service does not measure the
absolute popularity of search terms, as these don't tend to change much over time.
Instead, Hot Trends looks for terms that have rapidly gained popularity
relative to their previous rank or the previous average number of times a term
has been searched for on Google.
What Google's Hot Trends and
other Google services like Google Insights and Googles Check Out Trends allows
us to do is; identify items of intense interest online and make determinations
as to whether or not those items of interest can be quickly capitalized on
using a system that will attract large amounts of traffic to a monetized blog
this system allows us to deploy quickly.
Google Trends - A Different Purpose Than
Hot Trends
With Google Trends, you can
compare the world's interest in your favorite topics. Enter up to five topics
and see how often they've been searched on Google over time. Google Trends also
shows how frequently your topics have appeared in Google News stories and in
which geographic regions people have searched for them most. (Per Google - See
"Source:" below.)
Here is How Google Hot Trends Works (Source: Google)
Hot Trends reflects what people
are searching for on Google today. Rather than showing the most popular
searches overall, which would always be generic terms like 'weather,' Hot
Trends highlights searches that experience sudden surges in popularity, and
updates that information hourly. Our algorithm analyzes millions of web
searches performed on Google and displays those searches that deviate the most
from their historic traffic pattern. The algorithm also filters out spam and
removes inappropriate material. For each search, Hot Trends shows related
searches and a search volume graph. The page also displays news, blog posts,
and web results to give context about why a search may be appearing on the Hot
Trends list. You can also choose a date in the past to see what the top Hot
Trends were for that date by clicking change date.
Source: http://www.google.com/intl/en/trends/about.html I highly recommend you
read this entire page so you are familiar with both and what they do.
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