SOCIAL MEDIA MARKETING TIPS PART 1
Tips on choosing which
social media site to use
1.
Choose a social media site that is popular in
your area.
Of course, you want people to
view your social media site, especially your target market niche. However,
there are social media sites that are popular in some countries but not in
others.
For instance, it appears that
Facebook is more widely used in Asian countries while Western countries are
more likely to be active on Twitter.
2.
Consider using multiple social media sites.
If you live in a place wherein
there are several social media sites that are in use, perhaps you can sign up
an account on all those social media sites.
This way, you will be able to reach more
people.
Tips on getting started with
a social media site
3.
Make a draft plan of the contents first.
Getting started without a plan
can lead to a messy start. This will not be good for your company image. So
before you make your social media account available, make sure that you planned
for its contents and design first.
4.
Come up with an editorial calendar.
You may have plenty of things you
want to share and say. But if you post all of them at the same, people will get
confused. Also, you will quickly run out of things to share in the future. So
make a timeline and plan which things you want to post first and which ones
should follow in a chronological order.
5.
Know your target market niche.
There are plenty of people that
join social media sites. However, you do not really want to reach to all of
them. You need to focus on a group of people which are ‘potential customers’.
Know who they are.
6.
Check for a possibly existing account with a
similar name.
You do not want people to confuse
you for another organization, group, or individual. You do not know how these
other accounts are behaving and anything they do might have implications on
your company’s image.
7.
Try using checkusernames.com to create a unique
moniker.
If you found out that there are
already existing accounts with a similar name or a mockingly similar name, you
can go to checkusernames.com to help you come up with an alternative.
8.
Know how to lure in the people in your target
market niche.
Do you already have a clear
vision of who your target market niche is? The next thing you need to figure
out is how you can lure them in. You need to make a research on the things that
interest them. For example, if your products are cosmetics and your target
market niche are women, then perhaps some video content about makeup tricks
will lure them in.
9.
Ready high quality graphics and Photoshop edited
photos.
Sometimes, it is not the content
but the appearance. What really draws some people into a social media profile
is the looks of it. You can make your profile page look more attractive by
using pictures, photographs, and images.
10.
Ready high quality short articles, comments,
posts.
After luring them in with
flamboyant graphics and attractive page design, your people will start looking
for content. If they find nothing, they will leave. For some juicy content, you
can hire people to write short articles, comments, and posts.
11.
Make sure that you have the resources to
regularly maintain a social media account.
Yes, it is free to sign up to
Facebook and Twitter. But you will need to hire graphics artists, video
editors, content writers, and maintenance crew. And if you need to advertise,
you will probably need to pay these social media sites. Make sure that you have
a budget for it.
12.
Check to see if having a social media account
will really be of help to your company or if it will just be a liability.
There are a lot benefits in
having a social media account for your company. But there are also dangers. You
need to analyze if you can take these risks head on.
13.
Know the dangers and risks of having a social
media account and see if it is worth it.
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