SOCIAL MEDIA MARKETING TIPS PART 3
Tips on using multimedia
content
1.
Use only high quality media content. Do not
settle for mediocre quality.
The quality of the media content
you upload will have a huge impact on your company’s image. Make sure that you
only use high quality ones.
2.
Instead of uploading videos to the actual social
media account, considering using links instead.
Some social media sites limit how
many megabytes of file you can upload. So instead of uploading a video to the
blog site, consider uploading them to Youtube first and link the Youtube URL to
your blog site.
3.
Choose multimedia designs that suit your
targeted market niche.
The design scheme of the
multimedia contents you upload should match the nature of your business.
4.
Always check for possible mistakes before
uploading so as to maintain credibility.
Especially if you hired people to
make the video or graphics for you, it will be necessary that you check it for
errors first before you upload it.
5.
Know the upload limitations of your social media
of choice.
Facebook for example limits how
many megabyte of file you can upload. Know these limits so you can plan how
much multimedia file you can use to improve the look of your page.
6.
Remove oldest multimedia uploads to free up your
upload limit.
If you ran out of storage space
and you need to upload a new file, perhaps there are some previously uploaded
media files that are no longer needed and may already be deleted.
7.
Know which uploads should never be removed to
matter what.
Not all multimedia you previously
uploaded may be removed. Some need to stay for your subscribers to see. For
example, if you uploaded a video that features the product specs of your main
product, you should probably keep that video file for new subscribers to
see.
8.
HD quality is good but do not always use
it.
Your subscribers will appreciate
an HD quality video upload. But it will take a lot of space. Even if you use
Youtube, an HD file will take longer to load on slower connections.
9.
The dimension of photographs does not always
have to be big in order to be high quality.
There is this connotation that
the higher the pixels, the better the quality and clarity. But it is not always
the case. It all depends on the editing. A 640x480 photo may look clearer than
a 1024x720 photo.
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