SOCIAL MEDIA MARKETING TIPS - PART 5
Tips on using Facebook
72.
Open a group account, not a personal account.
There are two types of account
you can open on Facebook. For social media marketing, you should open a group
account instead of a personal account. Its features are designed for
marketing.
73.
Get your first 25 likes.
A group account will only have
access to all its features once it already gathers 25 likes from other
users.
74.
Consider getting a paid advertisement service
from Facebook.
Facebook offers a tool that will
make your page appear on the advertisement section of other Facebook users. You
can also set this option to appear only on a select market niche (age filters,
address filter, gender filter, etc.). But this is a paid feature.
75.
Post things that your subscribers will feel like
sharing.
If one of your subscribers shares
a post from your page, it will be available in their profile page. This way, it
will be exposed to everyone in the friendlist of that person. This will extend
the reach of your social media account.
76.
Like pages or groups which are in some way
connected to your market niche.
By liking pages from other
groups, you are exposing yourself to the subscribers of those pages.
77.
Like pages or groups which are frequented by
your target customers.
Go to pages which your target
customers might frequent. For example, if your target customers are women, you
might find them fashion pages. Like those pages and perhaps post a comment to
those pages to help them find you.
78.
Get help from people you know who also have
Facebook accounts.
The start is the difficult part.
Ask people you know to like your page. You can also ask them to share the
contents of your page. Their friends can also help out.
79.
Include a photo album which shows the faces of
your company staffs.
Studies show that people trust
online organizations more if they can see faces. If there is no face, it is as
if the organization is hiding something.
80.
Keep the photo albums organized according to
event and date.
People like to browse photos. But
it is annoying if different photos are just mixed together. Make sure that you
organize them in albums.
81.
Advertise your Facebook account on your other
social media account.
If you have a Twitter account for
example, post a Tweet inviting your followers to check out your Facebook page
as well.
82.
Use only one account.
This is to prevent confusion. If
your services and or products are not widely varied, consider getting only one
Facebook account.
83.
Use several accounts only if your company has
varied sectors.
For example, if your company
sells different stuff (e.g. clothes, food, toys), you should probably have a
separate account or separate page for each genre.
84.
Use your Facebook account to connect with people
you meet on business trips and meetings.
If you met possible affiliates on
meetings and business trips, you can use your company’s Facebook account to
stay connected with them.
85.
Your Facebook posts should be in harmony with
your Twitter posts, if you have both.
Contradicting posts on your
Twitter and Facebook account will be seen as an inconsistency. Subscribers
might question how your company runs things.
86.
Update users about increase in subscribers.
Tell people that your number of
subscribers is growing! This will give the impression that your company is
moving forward.
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