SOCIAL MEDIA MARKETING TIPS - PART 10
Tips on measuring and
improving the effectiveness of your social media account
1. Analyze
how many of your customers came to you through your social media account.
Run polls and surveys to know how
many of your customers learned about your company through your social media
account. This way, you will know if your social media venture is fruitful or
not.
2. Blog
regularly for better traffic.
Making blog posts on a regular
basis will keep people tuned in to your page. It will increase traffic. After all,
they will not regularly check a page that rarely makes blog posts.
3. Imagine
that social media is like a story that you tell, and the characters in the
story are your customers.
4. Do
not always just talk about your company. Talk about the people that subscribe
to you.
If you speak about you
subscribers and customers as well, they will feel that they are important and
that they are involved. This will improve your relationship with them.
5. Use
polls so you learn more about your customers.
Polls let you know the
preferences of your subscribers. This will give you an idea about your next
marketing plans.
6. Try
other smaller scale social media sites for localized marketing.
If there is a local social media
site in the area of your targeted market niche, consider opening an account
there as well. This is to help you reach to more locals.
7. Offer
a mobile check-in feature if it is compatible with your business.
It is now getting popular that
businesses allow their customers to order and/or check-in for services and/or
products online. Offer this feature to open up to more customers.
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