YouTube Saturation
Table of Contents
YouTube Saturation................................................................................ 4
Advertising On YouTube....................................................................... 5
Getting Started........................................................................................ 7
Targeting Active Buyers........................................................................ 9
Maximizing Exposure........................................................................... 11
Final Words............................................................................................ 15
Recommended Resources.................................................................. 16
YouTube Saturation
If you're looking to instantly maximize your exposure, generate insane traffic to your website and stand out in your market, there's one very quick and easy way to do it.
Advertise your business on the leading
video community online - YouTube!
• YouTube
generates millions of visitors a month – over 800 million!
• 70%
of YouTube traffic comes from outside of the United States.
• YouTube
is localized in 43 countries and across 60 languages!
• You
will be able to reach thousands of “mobile-searchers” instantly!
It's never been easier to turn
viewers into customers and attract new business, all with one powerful
viral-based marketing campaign. Plus, YouTube advertising is not only easy to
set up but extremely affordable even for those on a limited budget.
This special report,
"YouTube Saturation" will show you how to set up your very first ad
quickly while generating instant traffic to your website, all on complete
autopilot. I'll also show you how to
maximize click-through rates and tear down the competition by putting your ad
in front of their customers.
Let's get started!
Advertising On YouTube
Before you set up your very first
ad on YouTube, let's take a quick look at why this marketing channel is such a
powerful weapon in building a targeted customer base and generating massive
traffic to your offers and websites that is not only active but incredibly
targeted.
If you've ever implemented video
into your marketing campaigns in the past, then chances are you already know of
the power that video-based promotions offer. It helps you connect with your
target audience in a powerful, direct way that can't be touched by "conventional"
marketing.
And videos can also go viral
quickly, which means that you can easily reach out to thousands of new
customers automatically, just through the power of word of mouth and network
sharing.
Don't forget that videos also
help you convey your message in such a way that you can invoke emotional
responses, touch down on "hot spots" and exploit buyer-driven
"triggers" to get the response that you're looking for.
In other words, video marketing is
a far more advanced, powerful and direct method of building a recognized (and
memorable) brand, connecting with your audience, and entertaining your
market.
There's simply no other source
that can compare to the traffic potential of a well-crafted video marketing
campaign.
Video marketing:
• Entertains
your audience
• Teaches
your customer base
• Connects
with your prospects
• Builds
trust, awareness and recognition
And it's time that you position
your company in front of a global market with your very own powerful video
marketing campaign.
Getting Started
When it comes to advertising on
YouTube, there are only a few steps involved:
Step 1: Create your video
This is the most time consuming
part of it all because you want to make sure that your video is well designed,
entertaining, and that sound and clarity is the best that it can be.
Depending on your target
audience, "amateur" based videos may perform better than polished
videos that appear too professional.
It's important to know your
target audience and what they are likely to respond to. Then, grab a camera and
either shoot the video yourself, or hire it out. And of course, you can also
consider creating an entirely digital-based animation style video if you feel
that it will connect with your audience.
Tips:
If you're looking for affordable
video developers, set up a project request at http://www.Freelancer.com
For cheaper/faster and simple
video projects, check out http://www.Fiverr.com
If you aren't sure what kind of
video would best connect with your target audience, or you need help
researching your market, you will want to download an in-depth video marketing
course at http://www.VideoProfitsFastLane.com
Step 2: Upload your video to
YouTube
Post
your video on YouTube. (It's free!) Then use Google AdWords for video to
promote it to the right viewers. You'll only pay when viewers choose to watch
your video.
Step 3: Advertise your video!
In order to advertise your video
within the YouTube community, you will need to connect your video account to
Google Adwords. Adwords is a performance-based advertising channel, allowing
you to set a budget, target your advertisements and set your ads on
autopilot.
These advertisements are called "TrueView"
ads, and they make it easier than ever to target your ideal viewers (and
customers!) because you only pay whenever a viewer chooses to watch your video!
Targeting Active Buyers
In order for your videos to
convert, you need to target buyer’s not just viewers. To do that, you will want
to take advantage of Google Adwords's demographic
targeting options in order to reach out to your audience.
This includes: Advertising
based on keywords, age groups, gender, location, or language.
Ad-targeting is extremely
important because without it, you are basically advertising "blindly"
with no way of knowing whether the right audience is even seeing your ads.
Failing to target your advertisements will also cost you - big time, as your ads will be seen (and even clicked on) by people
who have no real interest in what you have to offer.
So, take the time to tailor your
ads to your audience, nailing down specific demographics so you can easily
reach out to your customer base.
YouTube advertising through
Google Video Ads is very easy to set up because you are able to choose from a
set of comprehensive options that will help you better target your customer
base.
This includes:
• Keyword
based advertising
• Interest
categories
• Topics
& Placements
• Demographics
(all kinds - age, location, language)
• Social
interests
In addition, with TrueView ads,
you only pay when a viewer chooses to watch your ad, similar to pay-per-click
advertising, so you are only paying when a prospect has seen your ad!
Maximizing Exposure
With Google video ads, you are able to
promote your business within
YouTube, the #1 online video
community, as well as the Google Display Network, which includes millions of
individual websites (reaching over 89% of the online population!).
Imagine your ad appearing on
millions of websites all across the Internet!
Not only will you be able to infiltrate any niche market you wish, but
also you'll be able to create a unique brand that is instantly recognized by
potential customers.
Spread your marketing message
instantly, exposure your business to new customers and promote your video
marketing campaigns on a large scale.
With Google’s,
"TrueView" advertising portal you are also able to maximize exposure
through connected channels, including:
• TrueView in-stream
• TrueView in-search
• TrueView in-display
• TrueView in-slate
Let's take a quick look at what each of
these channels has to offer:
TrueView
in-stream
• Ads
play as a pre-, mid- or post-roll on YouTube partner videos of all lengths.
• After
an ad plays for 5 seconds, viewers get the choice to skip it or watch the rest.
• Pay
only when viewers watch 30 seconds of the ad or to completion if the ad is less
than 30 seconds.
TrueView in-search ads
• Based
on user search terms, ads rise to the top of Promoted Video search results and
suggestions.
• Viewers
see certain ads promoted (placed above others or suggested) and click to watch
if interested.
• Pay
only when viewers choose to watch your ad.
For an example, visit http://www.YouTube.com and enter in the search term "smart
phones" or another popular search term to see a series of TrueView
in-search ads.
All of the videos shown in the right-hand column are
TrueView ads as well as the group of ads that appear at the very top of the
search results window!
TrueView in-slate ads
• Ads
play before long-form YouTube partner videos over 10 minutes.
• Before
a video plays, viewers choose to either watch an ad from 1 of 3 different
advertisers, or to watch regular commercial breaks during the video.
•
Pay only when viewers choose to watch your ad.
TrueView in-display ads
• Ads
are promoted against related content across the Google Display Network.
• Viewers
click to play the ad if they are interested.
• Pay
only when viewers choose to watch your ad. Display ad formats will vary by
publisher. On YouTube, the ad appears as a highlighted suggested video.
Final Words
In order for your video campaigns
to be successful, you need to encourage your audience to take action. You do
this with a "Call-to-Action" overlay on your video.
This can be a simple "Click
Here Now!" or you can use this call to action overlay as a way of
sharing additional information about your business, or to make your viewers an
offer that they can't refuse (Free products, discounts, coupons, etc).
Calls-to-Action appear as
overlays on your TrueView “in-search” and “indisplay” videos that are featured
throughout YouTube, and can be easily edited from within your advertising
center.
Maximizing profits also means
knowing your audience, and so it's important that you keep a pulse on how well
your video is performing as well as WHO is viewing your ads (especially helpful
if you are still in the process of surveying and researching your market
base).
You can easily gain valuable
insights about your video campaigns from within your Google advertising
account, including how long they're watching your videos, what actions they
take (when exiting) and other valuable demographic based information that will help
you better understand your target audience so you can create high-performance
video campaigns!
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