10 tips and tactic to bring traffic to your niche part 1
Introduction
Everyone, or at least every one
among us, knows just how important it is to build a list of e-mail addresses
for a good Internet marketing. Now, many
budding Internet marketers today make the wasteful mistake of overlooking their
single most powerful tool – the list of e-mail addresses they have compiled.
Think about it. You already have the e-mail addresses of the
people who may be interested in what you have to offer. So why not sell them related stuff via those
e-mail addresses? They gave you the
consent to use them for communication, after all. Of course, you should know your limitations
too, but that’s another discussion altogether.
Of course, you don’t just come up
with a list of e-mail addresses. It
takes time and the consent of the people.
That is where this book comes in.
You are holding, in a manner of speaking, the guidebook to a better
Internet marketing business.
Well then, now we can get
started. A lot of these techniques are
what you might think of as different tools in the Internet marketing toolbox,
but remember that the tool is much more effective if used in a certain
manner.
Without further
ado, let’s kick off with tip number 1.
Tips
Tip
Number 1: Blogging is king.
More precisely, regular blog posting is
king.
Starting a blog of your own can
be easy or difficult, depending on how you go about it. The hard way would be to start one from
scratch using good old web page coding – which is more trouble than it is worth
really. The easy way is to use some sort
of automation in the set-up. WordPress
is one such tool of choice. It works on
plug-ins and templates, so you can create a customized look without the
problems that go with all the coding that you would need otherwise.
If you can post a blog entry once
a day, then you are doing well enough.
That means that you will be generating leads and adding to your list
every day.
Tip
Number 2: Stay relevant.
Whether you are posting blog
entries or sending e-mails to the addresses on your list, you need to stay on
topic – that is, maintain focus on the very thing that got people interested in
you in the first place.
When you stray too far from the
topic of interest, people will start skipping over what you send them. Later on, they will start marking your messages
as spam, and you can kiss their patronage goodbye. It’s okay to make a few side mentions, but
overall you need to stay on track.
If you do mention something on
the side, make sure that it is easily skippable without destroying the essence
of the whole. Using proper paragraphing
can achieve this effect. Additionally,
inserting these extra bits in footer sections can work too.
Tip
Number 3: Make a proper squeeze page.
A squeeze page is a simple
straightforward web page built with the intention of getting the visitors to
give you their e-mail addresses (an action known as “opt-in”).
Remember that the squeeze page is
not a page for selling your products.
What a squeeze page does is “squeezing” the e-mail addresses, and not
money, out of visitors. Therefore, you
can save the actual links to sales and purchases for later. All you need to put into a squeeze page is
the premise of your service, and a little bit of pre-selling. Think of it as posting the headlines and
first few lines of the newspaper.
Tip Number 4: Skip the video on squeeze pages, or people will skip over
you.
Why is this so, you ask? Isn’t video a good way of generating leads
and convincing visitors? Well, yes, but
think about where you put it!
The fact is that most people who
visit your squeeze page and opt-in are the impulsive type. That also means that they are not exactly
patient. Even with high-speed broadband
that is available nowadays, people still do not like waiting for anything to
load if they are not sure they want it.
By keeping your squeeze pages
free of videos, you will allow it to load quickly and cleanly. Your visitors can get to read the salient
points right away, and they will opt in while their attentions are aflame.
Tip
Number 5: No heavyweight effects on your squeeze page
In addition to keeping videos
away from your squeeze page, you should also avoid media that consume high
bandwidths. Sounds and music are
definitely out, since they will hold up the loading process. Make sure to trim and compress images that
you use on your page. Don’t bother with
flashy Flash effects.
In any case, smarter users do
block media from untrusted sources, so your special effects are simply left
out. As such, you should just stick to
text and graphics, so you do not lose any impact.
Tip
Number 6: Use video in your posts!
YouTube has made publishing
videos of yourself a breeze, and it is free.
This means you can get a stronger connection with your audience without
paying an additional cent!
Adding videos to blog posts makes
them more capable of making an impact, especially if you have some good
looks. Some people prefer to read,
others like to watch and listen. By
including a video in your wellwritten blog posts, you can generate leads from
several types of people.
Make sure to make yourself presentable
before going on-cam.
Tip
Number 7: Video responses are cool
Another application of videos in
marketing blogs is as a means of responding to the most important
questions. It makes your followers think
that you really do care about what they think and ask – and you do, considering
the effort you took to post videos for them.
Picking out the questions that
matter most is the tricky part. It is
unlikely that you will be able to answer all the questions when your following
grows beyond a certain point.
Additionally, you should discuss only questions related to the main
topic, and relegate questions regarding problems about site features (like
glitches) to text responses.
Another way that this could work
in your favor is that your responses generate traffic and boost your
popularity. Then, people who aren’t
following you will check out the videos, and if they like what they see,
they’ll check out your other videos, and it snowballs from there.
Tip
Number 8: RSS is your BFF
RSS is usually expanded as
“Really Simple Syndication” and it really is simple. The idea of using RSS is that it can publish
your media to any RSS reader “tuned in” to your feed. That means that when you post something,
whether it is a text blog entry, a video, or an audio podcast, then those who
chose to receive RSS data from you will get an update on their RSS
readers. It’s like they get a personal
notification every time you put something up online.
Tip
Number 9: You can substitute audio for video
Speaking of podcasts, audio is a
viable substitute. If you are not quite
confident about your looks, or want to keep your online footprint as small as
you can, then going with audio instead of video may be the solution. It helps to have a good voice, but the most
important advantage of audio over video is that it consumes less space and can
therefore be downloaded more quickly.
There are some things that you can’t do with audio, but it does have
many of the communication capabilities of video.
Tip
Number 10: SEO is FTW
SEO stands for “Search Engine
Optimization”, a set of ideas and procedures meant to shape search engine
traffic to your benefit as an Internet marketer. In theory, you will fix your webpages in such
a way that search engines (like Google and Yahoo!) will favor your site and
feature it higher among results for relevant searches.
In practice though, SEO is pretty
complex, and will have to be discussed elsewhere. It is also constantly changing, so keeping up
is pretty tough, but the payoff is well worth the trouble.
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