HOW TO BECOME SUCCESSFUL ENTERPRENURSHIP PART 1
Getting Into The Right Mindset
1 Practice Careful Optimism
Having a
positive mind and positive outlook are crucial to being successful in business. It is optimism that drives
entrepreneurs to move forward. But there is
danger in sheer and pure optimism. Excessive optimism can make one
overlook risks and potential pitfalls.
This is what you need to avoid. So while approaching business
with an optimistic mindset, you also have to acknowledge that there are dangers and risks that you must exercise carefulness.
2 Practice Healthy Pessimism
People will
tell you that negative thinking will not get you anywhere. And yes, pessimism
does breed fear and that fear can stop you from taking the necessary steps in order to be successful.
But there is use in having a little bit of healthy
pessimism. Having healthy pessimism means that you are pessimistic enough so as to recognize
the pitfalls and risks involved
in your venture. However, you
are not pessimistic enough so as to allow those insights to stop you. Instead, you are driven to come up with solutions to every risks and difficulties that you encounter.
3 Find Motivation
It is good to
have the ideas and the opportunities. But even if these things are present, nothing will come into fruition
if you do not take action. And to take action,
it is necessary that you have the motivation to do so. Motivation may be different from one entrepreneur to another. Find your own motivation to success.
You motivation must be something solid that you want to achieve no matter what. Contemplate on this. Do you want to give your family
a better life? Do you want to be recognized in a
certain field or industry? Do you want to revive an old market that is close to your heart? Any of these can be a motivation.
4
Have Vision, Mission,
Goal
Every business
must have one. You can typically see a company’s
Vision, Mission, Goal posted
on the hallways of its building or on the main page of its website.
In a physical setting, the Vision, Mission,
Goal is typically framed beautifully which signifies how much it is valued.
The Vision describes
a company’s ideals. The
Mission describes a company’s desired contribution to the society, to its employees, and to others. The Goal describes
a company’s desired self-‐growth in the
future. Having
a Vision, Mission, Goal to look up to and remember helps keep a company stay
on track.
5 Believe In What You Do
Some people may
not believe in your venture. But what is important is that you believe in it. If you yourself are not
convinced in what you are trying to achieve,
it is highly likely that you will not achieve it. This is why it is
important that you enter into a
business venture that you believe in or have faith in. If you are offering
a product for example, do you believe in its quality, in what it can do, in
what it can provide to your customers? If you yourself believe in what you offer, you will be more motivated and more driven to sell it. And your customers
will feel this because it will emanate
from you. This will attract
them.
Finding Your Field of SuccesS
6 Start In Your Field of Interest
Motivation is
easier to find if you are working in your field of interest. So when coming up with a business
idea, it is a good start to consider the things that
you are personally interested with. For example,
it is more likely that a computer store will be managed more
correctly if its owner and managers are personally
interested in computers. Also, an auto supply shop is more likely to be successful if its
owner and managers have a passion for cars.
7 Work In Your Field of Qualification
Interest and passion should not be your only basis. You also have to ask yourself: do you have the qualifications to do business
in that area? If you are
planning to open
an auto supply shop for example, you may ask yourself: do I know enough about cars? Do I have a vast
knowledge on car parts and how they work?
Of course, you can always
hire people who are knowledgeable in the field. But
it is
better if you also have
some
know-‐how.
8 Work on a Field Where Resources Are Available
The continuity of a business
is also partly dependent on the availability of resources. Resources
may include suppliers, service providers, utilities, and such. If you are planning to open a fruit store for example,
you may ask yourself: do I
have access to suppliers of fruits? Also, you have to analyze the supplier’s ability to supply. If you open
a fruit store for example, it will be bad for
your business if your supplier suddenly becomes unable to produce fruits. When that
happens, you will have nothing to sell.
9 Work on a Field Where Talents Are Available
In a business,
you are not the only person who will be involved. Certainly, you will hire some employees that will help
you. In some businesses however, it is necessary
that you find people of unique talents/expertise/degree. If you are going to open a salon for example,
you will people with the following expertise: haircutting, hairdressing, makeup,
manicure, pedicure, and others. So you need to ask yourself: do I have
access to such individuals? Where can I find such people? Are they easily
available where I will put up my business?
10
Do Business
That People Will Go For
Businesses are
organized for profit. In order to profit, you will have to offer something in return. But you must offer
something that the people in your area will
be willing to pay for. So you have to ask yourself: what services can I offer that the people in my area will be willing
to avail? What products can I sell that the people in my area will be willing
to buy?
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