HOW TO GENERATE SALES WITH EMAIL MARKETING
One of the many advantages on using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.
When someone
agrees to receive emails from you they are 'opting
in' to your list or newsletter, that way they can't accuse you of
spamming them by sending them unsolicited emails.
When they visit
your website they will be encouraged to sign up to your list. In
order to get them to sign up you can offer them something of value such as a free report, or a multi part mini- course.
Whatever your incentive
is you have to make sure it's a good one or your visitors won't sign up.
Once you've got
your visitors contact information it's vitally
important for you to carefully follow through. Make sure they receive
whatever you promised them and continue to provide them with quality information when you send out your follow up emails.
You can send out
follow up emails as often as you like, but remember, that every time they receive
an email from you there is
a link at the bottom that says 'un-subscribe'.
If your emails are nothing but
an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don't want that. So be careful
that you continue
to offer them something that they
can benefit from and not just a sales pitch.
Of course, the
whole point of gathering your website visitors
name is to hopefully turn them into a buying customer. It's estimated
that up to 98% of the people who visit your website won't make a purchase on their first visit... and they won't
ever come back. That's why
using an opt in email list is essential.
To monetize your
list you have two basic options: you can send
out a sales message say for every 5 or so informative emails, or you can add
a brief sales message as a post script to each
email you send out.
Either of these
methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course,
you can combine both methods.
Remember that the
people on your list probably get a lot of emails
every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it's worth their effort to
open and read your emails. If you can accomplish that your emails
will be the ones that get opened on a regular basis.
To build trust
and rapport with your website visitors use an
automated auto responder system and opt in emails. The more
of your business that can be automated the more time you'll have to do other tasks that need to be accomplished, like spend time at the beach!
Using the
internet as a way to help you build your business, whether it's an online or offline business, is an extremely cost effective technique. When it comes to mass
email marketing you can literally
reach hundreds of thousands of potential customers
all with the click of a button and with very little overhead (just the price of your internet connection and website hosting
costs).
The low cost of
this type of advertisement had a downside, companies
started sending out millions of messages to unsuspecting
email recipients who then started complaining
about spam - unsolicited bulk commercial
emails.
The
rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email
message system, the CAN SPAM laws. These laws basically state that you can't send out
a lot of emails to random
email addresses.
In order to be in
compliance with the law, and not be accused
of spamming, there are a few things you need to do:
1. Your email
message must have an accurate 'from' heading
where you put in your name or the name of
your company.
2. The subject
line on your email must be accurate and relate
to the actual content of your email.
3. As the
sender you must provide an actual physical address for you or your company.
4. Make sure
to clearly label your email if it contains adult content.
5.
You cannot have a false
header on your email.
6. You must
provide a clear, and free, link for the recipient to 'un-subscribe' and if they click on that link they should immediately be removed from your email
list and you should never send them
another email.
7. Having an
'opt-in' list is probably your very best defence against being accused of spam.
This method will encourage your
website visitor to sign up to receive your emails. They are giving you
permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such
as a free report or a multi part
mini-course that they will receive over a
period of a week or so. Whatever you
offer them to get them to sign up,
make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance
to it.
These are the basics of the law. I'm not an expert or a lawyer so
make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company
is in compliance. Don't let the new laws scare
you off
from using mass
email marketing since it can be a very effective marketing
tool for your business.
If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, an
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