5 Unique Things You Can Do with Your You Tube
Marketing Video
Your You Tube marketing video doesn't just have to contain
information about your product or services. In fact, there are scores of
different things that you can do with your video to make it the perfect
marketing video.
As a matter of fact, most advertisements on You Tube, unless
they are especially unique, actually turn people off. Why? People people go on
You Tube to be entertained and to learn information-not to try to be suckered
into buying things.
So what else can you do with your You Tube marketing video?
1.
Interview someone who is an expert in the field
that you are promoting. For example, let's say that you own a garage and you're
trying to get customers interested in taking their cars to you. Go down to the
local mechanics school and interview one of the professors. Get him to give you
tips on car maintenance in the wintertime. By doing this, your viewers are
learning something valuable. At the end, you can still include your contact
information. In essence, you are still marketing your business or product, but
you are also giving people something to remember as well.
2.
Give your audience a tour of the facility. This
is a good idea if you own a restaurant or a small factory. Take your audience
of a tour of it in order to give them a “behind the scenes” feel. A restaurant
would be particularly good because people like to see how a restaurant runs. It
will also give you a chance to show off your staff.
3. Actually show someone using your product or services. This is akin to customer testimonials, which can also be good. One of the reasons that infomercials are so successful is because they are very good at showing seemingly “real” people using the services. They make it appear easy, too. Instead of just showing off your product, try to record someone really using it.
4.
If you are promoting an event, show clips from
past events. Be as creative as possible. Add music. There's nothing like
showing people having a good time to get others interested in doing the
same.
5.
Use product placement by working with other
people. Use their products in your videos and do the same for them. Make sure
that you mention what the other product is, though, or else your audience might
just think it is a prop.
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