Using You Tube to Market Your Product-Should You Hire a Professional?

By now, you have probably heard that using You Tube can be a great way to market your product or your business. But now you're probably wondering how you should go about making a video. Should you hire a professional or do it yourself? What if you don't know anything about making a video-much less one that will make people visit your site? The following article will look at the advantages and disadvantages of hiring a pro or going at it alone. 

Advantages of...hiring a professional for your You Tube marketing video

•       they presumably know what they're doing

•       they can get the video completed in a time-sensitive manner

•       you won't have to do much more than give them direction as to what you want. 

 

Disadvantages of...hiring a professional

•       the cost-pros can be very costly if they know what they're doing

•       time frame-they might not be able to get to you right away

•       sleekness of the video-You Tube is primarily known for its laid back/personal video camera look 

 

Advantages of...doing it yourself

•       it's virtually free so if you're on a budget it can be great

•       you have total control of everything

•       you can change things as you see fit without taking up other people's time

 

Disadvantages of...doing it yourself

•       a video that comes off looking amateurish-even by You Tube's standards

•       having no idea what you are doing

•       creating a video that just doesn't keep people entertained

 

What you can do is write out a script, come up with a concept, and then hire a professional to shoot it. If you have everything together that you need then you it might save you money since you will hopefully not be taking up too much of their time. 

Another option, to save money, is to go to a local college or university and talk to a media student about helping you out. They might do it for less. 

If you really want to save money and go at it alone then there are hundreds of websites that can give you pointers on how to make a good video, as well as how to market it once it's up on You Tube. Likewise, the You Tube community itself is a good place to learn valuable information and tips on how to proceed with a video that will get people's attention.