HOW TO VIRAL YOUR BUSINESS PART 10
Activation & Closing
Statements
Activating Members
While it’s been a great deal of
the journey to simply bring visitors to a site, visitors alone are actually
more of a problem than a solution. Rather than merely have visitors circling
the surface, it’s time to activate members.
Visitors who only visit will
unfortunately leave at outstanding rates. Therefore, activation is the ultimate
goal. Activation occurs when visitors do something that you have decided for
them to do.
While these methods can range
from an array of areas, the main idea is to get these visitors interested in
more than just the surface of the website. Usually, the main idea is to get a
visitor to enter an email address or make a purchase but there are other
techniques as well.
In addition to the two techniques
listed above, consider asking visitors to read a blog, make a comment, fill out
a questionnaire, watch a video, interact with another member, or request some
sort of friendship or membership.
While these seem simple, much of
growth marketing only requires small results. Remember, a great deal of small
results equivocates to large results. The key is to be consistent and continue
to work towards greater and greater goals.
Summary
Internet marketing and
programming are no longer separate entities. The methods and procedures used
for each are both coming together in the form of growth hacking.
Businesses, both small and large,
are steadily seeking growth hackers to help grow their businesses to
exponential, seemingly overnight, levels of mammoth success.
Internet marketers began as IT
professionals and business students but are moving to the underground, in the
form of all sorts of hacking techniques.
Thanks to increased technology,
growth hacking can occur at the fingertips of any individual, through a
keyboard and into the ever-expanding Internet that spreads worldwide.
Individuals are invited to build
portfolios from their college years, through internships and freelancing or on
their own as Internet-savvy fan boys. Portfolios can range from all sorts and
levels, but must be kept up-to-date in order to highlight a designer’s best
work.
Portfolios can exists in many
freelancing fields, but it’s important to always use proper grammar and
spelling techniques. In addition, it’s wise to occasionally go back and revise
old work, using new techniques that you have picked up along the way.
Perhaps the most important aspect
of any portfolio is the open-ended ambition that a well-kept portfolio invites.
Future employers want to know where you want to go with your work and encourage
foundation with a view.
Amidst the portfolio, a specific
niche often helps individuals as well as businesses. By defining a particular
niche as described within the long-tail of keywords, even the smallest
companies to strike high search results among the largest search engines.
Specifying an area of study
greatly improves the success of a business by helping the business itself focus
while keeping a simple strategy in mind among present and future customers.
There are countless examples that
currently exist and even more on the horizon. When looking for a niche, consider
examining fields of interest that currently catch your attention. Consider
ordering niche magazines or conducting in-depth research to find out more
information.
When choosing a niche,
business-minded individuals will quickly come up with grand ideas to improve
categories within the field. Others will simply want to blog about the subject
in order to highlight their knowledge to the world, creating a community of
additional, like-minded folks.
Once a product has been created,
there are four methods to begin a business that never go out of style. First,
always focus on relationships. This benefits everyone, from brick and mortar
pizza shops to online teapot sales in Taiwan—customers appreciate developed
relationships.
Direct response copywriting is
another important aspect and a subject that should not be left to subtlety. In
our milli-second world, it’s important to have engaging, tagline-like headlines
to hook visitors.
Content marketing is the third
method of success and asks for users to deliver scheduled content to their
readership in a way that readers expect and crave emails and additional
information.
Finally, make sure to have
valuable products. In this scenario, valuable is not relevant to monetary, but
valuable in terms of worth. Do not waste your time or your customer’s time
writing, blogging, or advertising about an inferior product.
Growth hackers understand the
“going viral” is no accident. Any video or product that reaches millions has
more than just overnight success. Virality only occurs from a great product and
lots of belief.
After finding the ideal product,
growth hackers can then define actionable goals to follow through with. These
goals will be guided through analytics, making sure to leverage the strength of
any given company for ultimate success.
While any hypothesis could be
wrong, a hypothesis with a narrow focus and backed results has a better chance
of equaling success. Through these marketing experiments, growth hackers can
prove results and repeat as necessary to find the best results for amazing
results.
In addition, to track growth,
it’s important to understand the mindset of the consumer. Through a funnel,
growth hackers understand how to funnel occasional visitors to the site in
order to find those willing to sign up for an email account or even purchase
goods on a recurring basis.
Gaining visitors is vital for
growth hacking. Through various techniques of marketing, growth hackers can
pull and push users directly to a site. Pull methods use incentivized
techniques while push methods chase potential customers through
advertisements.
Another technique, and possibly
the most successful, is the product technique. This involves methods like
Facebook and Twitter, where users must be logged in to use a particular service.
Finally, remember that visitors
on a site are not enough and it’s as important to bring visitors, as it is to
funnel those visitors through the site. Simply ask your visitors to read a
blog, click on a link, watch a video, or sign up for an account and you will be
on your way to becoming a successful growth hacker.
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