HOW TO VIRAL YOUR BUSINESS PART 4
Methods of Success
As previously mentioned,
understanding Internet marketing isn’t easy, but it can be simple. Much of the
problem individuals have with Internet marketing is the thought process that it
is just another “get rich quick” method of business.
And, while there are “overnight
companies,” it’s easy to forget the time invested before overnight success,
much like an athlete from a small town, being drafted in the first round or
winning an Olympic event. Just because the public didn’t see the struggle
doesn’t mean it didn’t happen.
For those willing to put in the
work, however, businesses can grow faster and more efficient than ever before,
thanks to Internet marketing and growth hacking.
In this chapter, readers are
invited to discover a systematic method of effective Internet marketing. These
four methods can be considered the backbone of Internet marketing as well as
the foundation of success.
While there are seemingly endless
examples of advice (both good and bad) in regards to Internet marketing, there
are four methods that can never be overlooked.
These four, fundamental methods
that make up the backbone to Internet marketing are as follows: relationships, direct response copywriting,
content marketing, and valuable products.
Relationships
Perhaps the most fundamental
method is developing strong, personal relationships with customers. Whether
this means individual connection or overall audience connection often depends
on the company in question.
Either way, the method reminds
business owners that keeping a working relationship is much easier than
starting a new one.
Hunting for new customers is time
consuming and expensive. Finding new leads have troubled businesses for years,
whether it is a brick and mortar store or an online publication.
It’s easier to ask a loyal customer to return than it is to
bring in a new one off the street. Know the value of your customers and let
them know their value.
In order to do so, it’s vital to
create an environment worthy of their interest. Much like a dim-light store, no
one wants to visit a poorly managed or weakly designed website more than
once.
Beyond these seemingly obviously aspects,
remember that customers
(whether you’re selling products
or seeking readers) want to see new information and that is what brings them
running back for more.
Following these steps will not
only bring customers back, but it will encourage those same customers to spread
your message for you, reducing the price of advertising and only inviting new
members from wordof-mouth.
Customers spread the word when
they feel respected and believe in a product or source of information. Always
have respect for your audience and let your audience know this mutual respect
exists.
Respect comes in the form of your
audience and your market. Focus on the needs of the market and the audience as
if nothing else matters, because, essentially, nothing else does matter without
your loyal customers.
Put their needs above the needs
of the company and the company will strive from this foundation of respect.
Commit to a level of excellence and expel this excellence onto your customer
base.
Direct Response Copywriting
Most readers will quickly notice
that the most-read sites keep up with social media trends and highlight those
articles, reports and videos so users can quickly find them on their
sites.
Since the national attention span
has reduced to milli-seconds, it’s important to feature the most up-to-date
stories up front for new viewers, much like featuring new products in the front
window of a neighborhood store.
Whether a site displays recent
events or creates their own, it’s absolutely crucial to have solid copywriting
techniques to spread the word. Try to come up with an amazing headline to catch
the reader’s attention in a way that flatters and informs.
In this regard, it’s actually
important to not be overly subtle to make sure the point hits home. Many sites
may even use a pun to highlight the story and put a smile on the reader’s face.
After designing the perfect
headline, move on to a well-written, informative, strategically placed, layout.
This will cause action within the reader, whether that means moving to the next
step of purchasing a product or clicking to the next link within the
website.
These traditional techniques that
date back to businesses or newspapers decades before still work as efficiently
as ever before. Stick to the basics of integrity and to-the-minute information
with beautiful layouts.
Content Marketing
In addition to the headlines and
layout, the next feature to deliver is great content. Make sure to find the
best information and deliver informative, grammatically correct information,
written from creditable writers. For those who find themselves too busy to
write their own information, outsourcing is available from various freelance
websites.
Once the initial content has been
delivered, it’s important to keep delivering great content. A handful of
articles here and there are never enough. Set up a routine and continue to
deliver on a regular schedule, much like feeding a pet. Stay focused and keep
on a strategic schedule of content to please readers and inform newcomers of
information.
In addition to scheduled content,
consider offering benefits to the reader on another systemized schedule. This
can include seasonal discounts or free ebooks from time to time to give an
example.
In addition to discounts and free
information, offer other benefits that results directly in the exchange of
money in exchange for product or to better promote the business in the form of
a donation, if your business fits this model.
Valuable Products
The final piece of the puzzle is
to have a valuable product. While it’s discouraging to see others selling
lower-quality goods to make a large income, this is no reason to do so
yourself. If you are unable to create something worth selling, find something
valuable to buy and sell for profit.
More than likely, readers have an
idea of what they want to sell, even if the idea is new and somewhat fuzzy. The
truth is, everyone is in the business of sells.
Whether individuals are selling
ideas, services, downloads, or products, each can create wealth while providing
a valuable service to clients.
After finding something truly
valuable, make sure it is worth the price marked. When coming up with a price
for a product or service, it’s important to factor in the priceless value of
the reader’s attention.
Because public attention is such
a valuable commodity, it can never be overlooked and must be cherished for what
it is to the owner.
If a company asks for attention
rather than money, this time and attention must be seen as valuable as monetary
income. While it may seem less valuable at first, it is the initial step in
which to make something worth attention worthy of actual dollar bills.
While this seems confusing, consider
companies like Instagram or Snapchat, which have both been offered billions of
dollars for a service that previously made no actual income as a service.
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