SOCIAL MEDIA MARKETING TIPS - PART 8
Tips on involvements you
should avoid
1. Avoid
‘liking’, ‘following’ or getting linked in any way to celebrities.
This is part of professionalism.
Business is business and involvement with Hollywood seems like a personal thing
to do unless the celebrity you will feature is somehow linked to your business.
2. Avoid
‘liking’, ‘following’ or getting linked in any way to politicians.
People are always divided in
their political views. You could lose possible customers if you favor
politicians and political decisions which they do not approve of.
3. Avoid
voicing opinions on controversial matters.
Other than politics, there are other events that can divide the opinion of people. Avoid making statements about such matters.
4. Avoid
using your company’s social media account to post comments that convey your
personal feelings and thoughts.
You may have opinions about
current events. But you should avoid making them on your company’s social media
account.
5. Avoid
uploading contents that are not related to your market, unless it is part of
your marketing strategy.
Sometimes, it might be necessary
to add some fun stuff as a form of entertainment. But do not make it a
hobby.
6. Avoid
media contents which are potentially offensive to any group or people.
Racism is especially a sensitive
topic. Avoid making any comment, even a commercial joke, because people are not
likely to take it lightly.
7. Avoid
jokes, unless they are completely inoffensive.
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