10 tips and tactic to bring traffic to your niche part 5

   10 tips and tactic to bring traffic to your niche part 5

Tip Number 41: Online radio advertising is a step up from the old radio advertising

 

Online radio has a wider reach, which makes it more useful for enterprises whose scopes cover more than just their immediate locale.  The online radio format itself is not super-popular yet, but it is indeed a rising trend.

 

Tip Number 42: Book inserts

 

Amazon and some other vendors offer this service.  Book inserts are small ads (leaflets and the like) included with books that are shipped out to buyers.  This is great especially if the book that was ordered bears some connection to your topic of interest.  You can get the impulsive buyer’s notice this way.

 

Tip Number 43: Cost Per Action advertising

 

In Cost Per Action advertising, you (as a marketer) pay the advertising entity a given amount for a set action performed by customers.  This action usually involves a purchase of some sort.  The action in question is not limited to just purchasing though, as CPA advertising can also cover actions like filling out forms and the like.

 

Some like CPA advertising because they only pay for those actions that actually produce a profit for them, viz, you pay them something like a commission.  In fact, it might be easier to think of it as a commission-based transaction.

 

Tip Number 44: Cost Per Lead advertising

 

Cost Per Lead advertising is a form of advertising where the marketer (that’s you) pays a given amount any time you get viable customer information from the intermediary entity (service provider).  

 

CPL is a different in that it is better used when trying to contact customers on multiple fronts, like newsletters, direct mail, et cetera.  This might actually be better for building up your list than CPA, which works better for selling your products.

 

Tip Number 45: Autoresponders with a difference!  

 

Autoresponders are computer programs or services that send e-mails automatically based on your autresponder schedule.  By modifying the response mechanisms, you can insert links to other webpages, whether they are your own, or someone else’s.   

 

You can create cross traffic between websites that you own, or exchange links with allied marketers (which works even better).  It’s one way that the Golden Rule is applied in the context of Internet marketing.

 

Tip Number 46: Vimeo is a good alternative to YouTube

 

It also has a less “spammy” quality than YouTube, though it is by no means immune to the inane and stupid things that some people post online.

 

Tip Number 47: Viddler

 

Viddler is another alternative video hosting website, with the same strengths and shortcomings of YouTube.

 

Tip Number 48: Direct mail, direct connection.  

 

Direct mail is one way to get your business noticed by target communities.  You can write letters and put them in envelopes, or go with simple postcard-type mail.

 

You will undoubtedly lose some when people filter out the junk mail, but you can be sure that at least some of them will see and at least read through your letter.  That’s why direct mail needs to be done in bulk.

 

Tip Number 49: Bulky mail.  

 

This one may seem like a prank, but it does get the job done!  The idea is to send direct mail, but with something large and bulky inside the envelope – thus the name “bulky mail”.  It’s like finding ping pong balls in an envelope.  These letters will surely get opened!

The question lies in whether people will think that you have a sense of humor or if you are just messing around with them.  You’ll have to make the accompanying letter pretty convincing!

 

Tip Number 50: SMS advertising.  

 

It might seem like a bit of a bother to send out SMS to truckloads of people, but you get an advantage that e-mail and other type of mail don’t – when people receive a text message, they are notified in real time.  Whereas other type of messages are only checked when available time rolls around, a text message is often read immediately since the receivers’ cellphones notify them as it arrives.

 

Some cellphones are capable of running programs that send SMSs automatically.  This means that you can set up a template, then provide a list of names and the like.  Such programs are not easy to find though.  On the other hand, there are PC-based programs that send SMSs, which may be an easier option.