10 tips and tactic to bring traffic to your niche part 4

  10 tips and tactic to bring traffic to your niche part 4

Tip Number 31: “Customer squeeze”

 

In essence this is a combination of selling a product and getting the customer to opt-in, all in one go.  The act of purchasing becomes the act of opting in too!  Just make sure that you explicitly state what the process involves, since not everyone will be pleased by the automatic opt-in.

 

Tip Number 32: E-zine advertising is easy advertising

 

E-zines are regular digital magazine publications, and they make for good places to put your ads.  Of course, the target audience of the magazine should dovetail reasonably with your target demographic, otherwise it is just a waste of time and money.

 

One good thing about this is that if you can find an e-zine that works well with your offered goods or services, people who subscribe to the e-zine will have qualified themselves as people who are interested in what you have.

 

Tip Number 33: Digital classified ads

 

Similar in concept to e-zine advertising, the idea is to post your ad and have someone publish it for you.  The primary downside is that your ad can “get lost” amongst the many types of ads, some of which will be competing directly with yours.  Still, digital classified ads are reasonably cheap and pretty easy.  Just search for “digital classified ads” and your favorite search engine will pull up at least a couple of services for you.

 

Tip Number 34: Printed classified ads.  

 

A good old standby, printed ads in newspapers and the like may seem oldfashioned, but it does work well enough.  It all depends on your target audience.

 

Tip Number 35: Banner ads

 

Banner ads are great because they can get your ads on a variety of websites and webpages which bear some relation to your field of interest.  Different advertisers feature different prices and scopes, so it pays to do some of your own research and fine-tune your choice for banner advertising.

 

Tip Number 36: Advertising on foot!  

 

If you think posting ads in the newspaper is old-fashioned, then this one is even more old-fashioned.  In fact, it’s so old-fashioned, it’s now novel again, just like how “retro” seems to become fashionable every few decades.

 

The idea here is to post print ads in various locations, such as public bulletin boards and the like.  Some coffee shops and similar establishments have something like a public bulletin board, so they could be good places to start.  Remember to post your ads only where you are allowed!  There’s little point in posting if they’ll only get torn down in short order.

 

Of course, you should talk to people too.  If you notice someone reading your ads, walk up to them with a simple smile, introduce yourself and ask whether or not the ad interests them.  Remember to approach them with confidence and intent, but not to the point of being pushy.

 

Tip Number 37: Business cards

 

Since you will be talking with people personally, business cards are in order.  It makes introducing yourself easier, and can transmit contact information without effort.  It also makes you look more professional and may impress ordinary people.  Additionally, it can remind people of you every time they see it.

 

Good business card design is a different matter, of course, and will not be discussed here.

 

Tip Number 38: Word of mouth advertising

 

The oldest form of advertising there is, it is almost as old as language itself.  The best strength that this style of advertising has is the strength of recommendation as a result of personal relationships.  Think about it:

would you believe a friend or a stranger when it comes to recommendations for a good restaurant?  How about when it comes to what garage does good body work?  People are inherently social, and will put more weight on the judgment of people they know than otherwise. Of course, the best way to stir up a buzz with word-of-mouth advertising is to provide good service or products.  It will come naturally and truthfully, which works out for the best for all of us.

 

Tip Number 39: Exit pop-ups are pop-ups that appear as visitors leave a website or Web page

 

In this context, the idea is to generate leads for some other venture.  You can insert these exit pop-ups on your own page’s or someone else’s pages, as long as you have their permission.  You can then direct the exiting visitor to your target website.

 

Tip Number 40: Radio ads can work for business ventures with a local scope

 

It does not take a whole lot to advertise on local radio, so drop by your local radio station and ask them about it.