HOW TO BECOME SUCCESFUL ENTERPRENURSHIP PART 8
1
Make Use of SEO
SEO refers to search engine optimization. If you have a website
for your company,
it will become more visible
to users if it makes use of SEO techniques. With SEO, your website and webpages will more likely appear among the top 10 or even top 5 of Google search results when someone searches
for a related keyword.
2
Outsource The Job To Internet Marketing Professionals
Does SEO
confuse you? Well, SEO really does include a lot of complicated and technical stuff. If you want to optimize
your website, it is best that you hire an SEO
professional to do it for you.
3
Use Facebook
Facebook is used by millions of people worldwide. By using Facebook
to advertise your products and/or services, you will be able to reach a lot of people. You can choose between a paid advertisement and a free advertisement. Of course, the paid
version is more effective.
4
Use Twitter
Twitter allows
its users to broadcast messages to thousands of followers in an instant. This makes Twitter a very
powerful advertisement tool. It is also best
used for broadcasting urgent announcements. Moreover,
people are now accessing
their Twitter account via their mobile phones. This means that you will be able to
reach Twitter users almost any time of
the day.
5
Send Offers And Updates
To Old Customers By Email
You may ask
buying customers their email address. This way, you will be able to send them newsletters every now and then.
You might also be able to make follow-‐up
sales by
offering
old customers new products and/or services
by email. You may also inform your customers
about your new promos by sending them
notifications by mail.
Handling Debts Expertly
6
Avoid Paying Debts With Debts
Debt comes with
interest rates. By paying a debt with another debt, you will shoulder more interest rates. This is why
it is not advisable that you pay a debt with another
debt. You will only increase
the interest expenses
of your company. If you will pay debt with debt, make sure that your
company can feasibly shoulder the additional interest rate.
7
Avoid Having
Multiple Debts
In an attempt
to raise more funds, some entrepreneurs make the mistake of incurring too many debts. Doing so may be
feasible at times especially if the business
undertaking is highly profitable and the risks are low. But for starting companies, debt must be kept at
minimum.
8
Look For Loans With Good Conditions
Conditions that
come with loans (e.g. interest rates) are not always the same from one loan provider to another. This is
why it is advisable that you check the conditions of different loan providers and choose the one with the most
attractive set of
conditions (e.g. less interest rate, longer payment periods, less penalties, etc.).
9
Use Accounts
Receivables as Debt Payment
Debt does not
always have to be paid in cash. Some loan providers are actually willing
to give you financial assistance in exchange for your accounts
receivables. This way, your accounts
receivables will be transferred to your loan provider and they will be the ones responsible for collecting the payment.
10
Immediately Pay Debts With Accruing Interest
Debts normally
have accruing interest rates. This means that interest payable will continue accruing (accumulating)
while the debt is not yet paid. For such debts,
it is not good to keep them unpaid for long periods of time. If you are planning to get a loan with an accruing
interest, make sure that you pay the debt before the deadline.
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