HOW TO BECOME SUCCESSFUL ENTERPRENURSHIP PART 7

Have The Right Attitude Towards
Your Investment

1
Follow The Separate Entity Concept
In accounting,
the separate entity concept refers to the clear-‐cut segregation of the owner’s personal assets
from his/her business investment. In layman’s
term, it means that you should not treat the earnings and assets of your company as a personal belonging that you
can spend and use at your whim. This is a basic principle that company’s follow as dictated
by accounting laws.
2
Return Some of the Earnings As Additional Investment
Net income is the part of the company’s
earnings that can be withdrawn. However, you may choose not to withdraw some of the net income
and add it to the business capital
account instead. Yes, this may mean smaller amounts of withdrawal for you. But
this will help your company
grow.
3
Forget Your Wants First While Your Business Is Growing
Some
entrepreneurs make the mistake of living a life of luxury just because their business did well during its first
few weeks or months of operation. But this
is a pitfall that must be avoided. You never know how your business will fare in the following months or years.
While your business is still new, it is best
to lessen your personal expenditures and focus on increasing the business capital
first.
4
Keep In Mind That Your Investment Can Still Go Farther
Some
entrepreneurs also make the mistake of being passively contented. This means that they lose all plans of making
their business grow just because they are
already earning. This might give you stable income but if you want to earn more in
the future, you must always
set your mind to the growth of your
business.
5
Avoid Excessive Debts
Investment may
come from a loan grant. But avoid incurring too many loan grants. Take note that loans come with
high interest rates. You may not be able to shoulder several loans with high
interest rates.

Winning Over The Competition

6
Conduct A Research About Your Competitor
This is one of
the most basic strategies used by all business establishments when it comes to winning the competition –
they conduct a study about their competitors.
This may include actual visits to the place of the competitor and may include observation of prices and promotional plans among others.
7
Observe The Marketing Strategies of Your Competitors
Marketing strategies include promotions, discount
offers, freebie offers,
advertisement methods, and such. To stay competitive, you must always do better
than your competitor when it comes
to marketing strategy.
8
Always Offer Something More
If you always
offer something that your competitor does not, customers will naturally prefer you. This can refer to
anything. In a spa setting for example, you
may include scented candles as part of the service when your competitor does not.
9
Win By Quality
And Service If You Cannot
Win By Price
Sometimes, you will find competitors that offer such a low price that you cannot
even compete. And you have no idea how they even did that. So how do you top the competition? If you cannot
win by price, you can win by quality and service.
Just make your service better and make the quality
of your products top-‐notch.
10
Offer Discount
Sales At The Same Time
When your
competitor holds a discount sale, a lot of people, including some of your loyal customers, may come to them.
This gives them the chance to show people
what they can do. You do not want to give them this opportunity. Offer the same
discount promo when they do.
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